The Cannes Lions International Festival of Creativity is an eagerly anticipated event which began in 1954 when the industry of communications and advertising was very different than today. The renowned lions trophy was inspired by the famous lion monument found in Venice. It was in 1984 that Cannes became the permanent home of the Festival.
To begin with the communications being judged were split into two main categories TV and Film. Then in 1967 the categories were split into products and services. In 2014 there will be awards for animation, design, marketing, digital marketing, social thinking and cyber marketing to name but a few.
Over the years the industry has evolved at a tremendous pace with the first winner of the Grand Prix being a tooth paste advertisement from Italy. In 2013 Coca Cola won the Creative Marketer of the year award for the brands innovative social advertising.
During the week of the Lions festival many events are held which vary from networking via parties and gatherings to motivational lecturers from the industries finest. The final day of the festival introduces the industry to innovations that aim to inspire and evolve over the following year.
As the largest gathering in the creative communications industry the festival plays host to some of the industry’s most famous professionals and celebrities. In the past we have seen Jack Black, Sean "Diddy" Combs, and Melanie Brown, brilliant photographer Annie Leibovitz and Ivan Pollard of Coca Cola take the stage.
2014 is looking to be one of the most celebrity filled years to date with some of the entertainment industry’s finest speaking to the crowds; the glamorous Sarah Jessica Parker, the amazing actor and director Ralph Fiennes, the brilliant sing-songwriter Courtney Love and Cosmopolitans Editor-in-Chief Joanna Coles are just a few well-known personalities attending. Plus Britain’s finest magician Dynamo, due to his illusions and amazing stunts he has gained a phenomenal twitter following and we are certain he will dazzle audiences on June 16th.
Here at Elegant Address® Cannes Lions Festival is one of the largest events on our calendar, during this period we are over whelmed with enquiries. As the largest Independent Property Consultancy for the South of France our clients put their faith in us to find them the best luxury accommodation available for the Cannes Lions International Festival of Creativity.
We would like to wish all of the entries the best of look and hope that this year’s Cannes Lions Festival is as inspirational and instrumental to the following year’s communications as ever!